“The man who stops advertising to save money is like the man who stops the clock to try to save time” President Thomas Jefferson
Warm Advertising!! -Friend to Friend “Warm Advertising” is the opposite of "Cold Calling" and is far more effective, time and cost efficient. “Warm Advertising” is the wave of the future and is far more likely to lead to a new client relationship by capitalizing on the principle of referral as opposed to handing out thousands of useless giveaways to people you do not know and whom will never call you
BENEFITS • Devices are novel and useful and will be used • Car passengers are a captive audience (maybe for hours) – Your name/business will definitely stick in their minds and will generate conversation with the passengers & car owner (your original source/referral) • More likely to be seen by passengers than a giveaway that is thrown in you’re your kitchen junk drawer • Potential BIG return on a small investment • Sellers & customers will see you as highly innovative
